A program of Lionheart Coaching Academy.
Merit Money Method
You worked hard to build a life your child can build on.
Now let’s make sure that investment pays off.
“It’s like I went to a specialist doctor instead of trying to treat the condition myself.”
“Their expertise helped me understand exactly how to position my son—who has very different interests in STEM and liberal arts—into a compelling story for college. I had been struggling to figure this out for years. But with their help, it finally clicked.”
Deidra, Parent of Merit Money Method Student
You’re Already Making the Sacrifices.
Now Let’s Secure the Return.
You’ve worked long hours, taken risks, and built a foundation your own parents didn’t have.
You saved.
You planned.
You opened doors.
But now that high school is here, a new realization hits:
Saving isn’t the same as strategy.
And financial preparation isn’t the same as positioning.
The Honest Tension
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You’ve raised a high-achieving, multi-passionate child with values, grit, and ambition.
But the deeper you get into the U.S. college prep world, the more unsettling it feels:
The school counselor gives vague, generic advice—if they respond at all
Your friends’ kids are doing programs and internships you’ve never even heard of
Online forums are full of conflicting opinions and prestige panic
The timelines feel earlier, the stakes feel higher, and the pressure feels heavier
And beneath all of it is the worry you rarely say out loud:
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If you didn’t grow up in this system, that fear carries extra weight.
Your child is capable, brilliant even—so the last thing you want is to be the reason they fall short.
You’re not alone.
Families who join Merit Money Method have already done everything “right.”
They simply refuse to gamble their child’s future on guesswork.
The Hidden Risk
When Investment Lacks Direction.
Here’s the part no one talks about:
Most families who save $50K+ still overpay by $60K–$100K on college.
Not because they didn’t care.
Not because their child wasn’t competitive.
But because they didn’t position early.
Your child’s future shouldn’t come down to last-minute scrambles or generic guidance from an overworked counseling office.
It requires alignment.
And that is exactly what Merit Money Method delivers.
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Timing.
We give your family the right actions at the right time so nothing important is left until it’s too late.
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Purpose.
We help your child uncover what truly drives them, then turn that into a clear, authentic direction for high school and beyond.
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Strategy.
We build a personalized, four-year roadmap that aligns academics, activities, and goals into one cohesive, competitive story.
The Turning Point
Your Child Doesn’t Need More Activities.
They Need a Strategy.
Through our student-led, purpose-driven mentorship system, we help your child:
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Not random clubs.
Not overloaded schedules.
A cohesive, meaningful story rooted in who they are and what problem they want to solve. -
We help students explore the intersection of their interests and turn it into impact.
Whether it’s dance and medicine, STEM and art, law and community issues— we guide them toward clarity and direction as they solve a specific social problem.
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Courses
Clubs
Summers
Test Prep
Independent Projects
Scholarship PositioningNothing is left to chance.
Nothing is done “just because.” -
By aligning their strengths, story, and strategy—not by paying for flashy programs that colleges ignore.
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Your child leads the journey.
You support without micromanaging.
We handle the structure, the strategy, and the mentoring.Because you didn’t save for access.
You saved for alignment.
“You helped me craft a compelling college profile and discover financial aid opportunities that will make attending my dream school, Princeton, possible without breaking the bank.”
— Prisca, Mechanical Engineering Student
What Makes Merit Money Method Different?
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You don’t need to feel embarrassed, behind, or confused.
You simply haven’t been here before—and that’s why we are. -
Because waiting until junior year is why families overpay.
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Admissions committees aren’t looking for “perfect kids.”
They’re looking for purpose-driven, self-led, high-impact students.
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Your child doesn’t need pressure.
They need clarity.
Kevin Rooney, US ll Advanced History Teacher
“I’m incredibly grateful for the mentorship provided to my son.”
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he gained the confidence and strategic direction needed to stand out—
not just academically, but as a leader with a compelling scholarship profile.
Nicole has a rare gift for helping students position themselves and cultivating the leader from within.
Having known Nicole for over a decade, I’ve always admired her drive, intellect, and ability to bring out the best in students.
I highly recommend her to any family seeking expert mentorship for high-achieving students who want to maximize scholarship opportunities.
What’s Included
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Curriculum: Data-Driven, Proven, Purpose-Aligned
Our signature Merit Money Method curriculum gives your family a step-by-step roadmap built on admissions research, merit scholarship data, and proven behavioral frameworks. Through a structured sequence of trainings, templates, and tools, your child learns exactly what to do, when to do it, and why it matters—removing guesswork and replacing it with clarity. Every lesson is designed to turn natural strengths into a competitive profile grounded in purpose, not pressure.
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Coaching: Weekly, Personalized Support for Parents and Students
Students receive weekly mentorship that blends strategic guidance with real accountability—so they develop discipline, leadership, and ownership of their journey. Parents receive ongoing coaching to stay informed and empowered, never left wondering what comes next or how to support their child. You get direct access to your mentor, individualized check-ins, progress tracking, strategic adjustments, and a partner who is available throughout the week to answer questions and help your family stay on course.
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Community: The Scholar’s Lounge (Tues–Sat, 24/7 Support Access)
Inside The Scholar’s Lounge, families get a dedicated space to ask any question—big or small—and receive rapid, high-quality feedback from our team. Whether you need essay guidance, activity vetting, timeline help, or reassurance that you’re on the right track, support is available Tuesday through Saturday. Your child never has to wait for the next session to get clarity, and you never have to navigate a confusing decision alone.
The Families Who Thrive With Us Say Things Like:
“I didn’t want to wait until junior year and panic. I wanted someone who actually knew my child, not a big company.”
— Suganya, Middle School Parent
“I’m a physician. I know what specialized expertise looks like. This was that.”
— MMM Parent
This Is Your Moment of Clarity
You’ve given your child every opportunity you could.
You’ve worked hard for the stability, education, and future they now stand on.
Now it’s time to protect what you’ve built.
To guide with wisdom, not worry.
To position with purpose, not pressure.
Your child is capable.
Your child is bright.
Your child deserves a strategy that matches their potential.
Ready to Secure the Return on Everything You’ve Poured In?
Apply for Merit Money Method Today
Limited spots. We keep our cohorts intentionally small.